Halls opens new store in ‘grand’ style
“The new Halls on Grand wants to be known as the place to go for style — regardless of price.
“So customers entering the Crown Center store will find a $59 August Silk sweater near a $995 Moncler down jacket, a $98 Hobo handbag and a $2,200 Prada bag, and a $4 stack of “We need to talk” sticky notes just down the aisle from a $5,595 Brunello Cucinelli coat.” reported The Kansas City Star.
Bethany Murray displays Elizabeth Locke fine jewelry in the new Halls on Grand.The Star’s feature story on Halls continued:
“Halls is thought of as a special occasion store, but we want to be a store for everybody, every day. We want this to be a store that Kansas City can feel proud of,” said Kelly Cole, president of Halls.
In June 2013, Halls announced a striking realignment — it would close its longtime Country Club Plaza store and consolidate it with a relocated and expanded Crown Center store. At the time, Cole said it no longer made economic sense to operate two Halls stores within about 20 blocks of each other.
The move marks the end of what was once a Plaza anchored by large, upscale traditional department stores. But the reopening at Crown Center also spotlights the resurgence of downtown Kansas City with the addition of Sprint Center, the Power & Light District, the Kauffman Center for the Performing Arts, and both Legoland Discovery Center and Sea Life Kansas City at Crown Center.
To make way for the new Halls on Grand, some third floor tenants of the Crown Center Shops moved to the second floor. Others closed or left for other malls. Halls, which is part of Kansas City-based Hallmark Cards Inc., spent the last six months converting the Crown Center space.
To read more of the article by reporter Joyce Smith, click here:
